Leading global manufacturer of corona and plasma surface treatment technology, Vetaphone, announces the appointment of Keyway Sales Enterprises as its new official agency representative in India.
The newly established Keyway company is headed by Bhupesh Tilwani and has already forged a strong reputation in the print and packaging markets in India with its professional approach and strong global partnerships. Based in Gurgaon, close to New Delhi, Keyway is at the heart of India’s industrial and commercial community and is served by excellent connectivity to all the major manufacturing hubs.
“A talented team of professionals”
Speaking for Keyway, Mr Tilwani stated: “We are a talented team of professionals who are well qualified to supply sales, technical support and service to both OEMs and end-users across India, as well as providing hands-on assistance to ensure successful machine installations.”
It was Vetaphone’s legacy as the inventors of corona treatment and its ongoing innovation that attracted Mr Tilwani, who recognised the Danish manufacturer’s reputation for reliability and consistent performance. “Vetaphone has a customer-first approach to engineering that chimes well with our own values at Keyway,” he added.
Speaking for Vetaphone, Area Sales Manager for Asia-Pacific, Holger Selenka commented: “With the growing demand for high-quality printing on flexible substrates, especially in food, pharma, and FMCG segments, there’s a significant need for effective surface treatment in India. Our technology is ideally suited to Indian converters aiming to improve print adhesion and run at higher speeds, especially as the industry moves toward faster presses and more complex substrates.”
Introducing surface treatment to Indian OEMs
Keyway’s plan is to introduce Vetaphone surface treatment to Indian OEMs that are rapidly upgrading their technology to meet European standards. “We aim to position Vetaphone as the first-choice supplier through technical meetings, collaborative trials and joint participation at industry events like Labelexpo,” explained Mr Tilwani.
Concluding for Vetaphone, Mr Selenka said: “With Keyway’s local support and Vetaphone’s globally proven performance, I am confident that we can make a major impact in the Indian market and become the preferred choice for both OEMs and end-users alike.”
Caption: Vetaphone’s Holger Selenka and Kim Bredgaard flank Bhupesh Tilwani of Keyway Sales Enterprises, which now represents the Danish manufacturer in India.