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The Voice of Converting | Sara Alexander (BOBST)
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 The Voice of Converting 
| EN

The Voice of Converting | Sara Alexander (BOBST)
In this episode of The Voice of Converting, we spoke with Sara Alexander, Marketing & Communication Manager Flexible Packaging at BOBST Italia. One major focus of our interview is BOBST's sustainability strategy. General market trends Sara Alexander sees innovations happen in the areas of automation, digitalisation and AI, among other things. "The hottest topic is sustainability," she emphasises. "We want new materials, new structures, new applications, and at the same time we want to get rid of the excess." Major changes ahead According to the industry expert from BOBST, "The flexible packaging world that we have known and have been comfortable with for so many years will evolve and change." Learn more about BOBST's sustainability strategy, Sara Alexander's takeaways from this year's drupa tradeshow in Düsseldorf, and her view on paper as a possible replacement for plastic films!

The Voice of Converting | Heike Slotta & Phuong Anh Do (FACHPACK)
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 The Voice of Converting 
| DE

The Voice of Converting | Heike Slotta & Phuong Anh Do (FACHPACK)
For our podcast The Voice of Converting, we spoke with Heike Slotta, Executive Director Exhibitions at NürnbergMesse GmbH, and Phuong Anh Do, Manager FACHPACK. NürnbergMesse is celebrating its 50th anniversary this year - and FACHPACK is celebrating with it. Many novelties in the anniversary year Phuong Anh Do looks ahead at FACHPACK 2024 (24-26 September): "We have just reached the final phase of preparation for our supporting programme – and there are actually quite a few things that our visitors can look forward to! Firstly, there is our PACKBOX, which has been firmly established for years and is known as an expert forum for current topics and trends. This time, the first day will focus on the topic of "Market and Consumption". On the second day, we will talk about the circular economy, PPWR and sustainability. And on the third day, we will be focussing on the topic of "Man and Machine" – this also includes artificial intelligence with its challenges and opportunities. According to Heike Slotta, "first and foremost, a trade fair is an exchange platform. The two major issues currently facing the packaging industry are the implementation of EU legislation and the demands that a weakening economy is placing on the market. If fewer products are manufactured, fewer products can be packaged. We want to accompany this change in the packaging industry. As a platform that brings everyone together in one place and provides space for presentations, we play an important role here." Last-minute insights In this 30-minute podcast, you will gain exclusive insights into the work of the FACHPACK organisers and what they anticipate the most.

E-Paper
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PRO Flexconvert EN 4-2024
PRO Flexconvert EN 4-2024
Magazine for Converting Professionals
PRO Flexconvert DE 4-2024
PRO Flexconvert DE 4-2024
Magazin für Converting Professionals
PRO Flextronics No 2
PRO Flextronics No 2
Magazine for Flextronics Professionals
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1. Connecting Professionals

Networking is our bread and butter. We connect people and companies from all parts of the supply chains of the industries we serve and thus make a significant contribution to their success. We not only know our industries on a technological level, but also know what makes the people behind the machines tick and what really moves them.

2. Multi-channel communication

Print media continues to be highly relevant for our specialist audience. At the same time, more and more digital media formats are being developed, which are being introduced by providers of specialised media with very different levels of success. When it comes to our digital platforms, we always focus on the formats that really suit our target groups! In addition to the “classic” online news, these are primarily podcasts, video reports, webinars and email newsletters. For our social media activities, we rely entirely on LinkedIn, where we can reach the relevant people and target groups for our media brands in a targeted manner.

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By travelling to trade fairs, conferences and industry events around the world, we always have our finger on the pulse of the industries we serve. We believe in the “magic” of personal contacts and cultivate these as often as possible. In addition, we offer our own face-to-face and online events that enable in-depth networking in a more intimate atmosphere. Internal and external experts who speak at our events should always offer real added value, beyond sales presentations and “empty business-speak”!

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We recognise our responsibility to do our part to curb man-made climate change and develop constructive solutions for a more sustainable and environmentally friendly future. On a journalistic level, we accompany “green” innovations in the sectors we serve with a critical distance. We reject “greenwashing”. As a company, we include sustainability aspects in all investment decisions and favour climate-neutral means of transport for business trips whenever possible.

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