The New Home Of Converting And Flextronics Professionals
Coveris invests millions in production capacity in Germany
In response to the growing demand for high-quality packaging solutions for the medical sector, the Coveris Group is investing considerably in production capacity for medical device packaging at its Rohrdorf and Halle sites in Germany. As a leading packaging manufacturer, Coveris is investing more than eight million euros in the coming months to upgrade and […]
TNO opens test lab for next-generation battery technology
On Monday, 13 May, TNO’s Battery Lab at Holst Centre in Eindhoven was officially opened. Here, TNO experts research, develop and test next-generation battery technology together with companies. The aim is to prepare the technologies with and for companies for the next step to upscale towards mass production. Programme Manager Next Generation Battery Technology at […]
SCRIBOS and globaleyez – effective brand protection made in Germany
Brand protection and anti-counterfeiting came a long way – from physical markings and cease-and-desist letters to a highly data-driven arena today. Throughout this journey, two key measures have emerged as highly effective in combating counterfeiting and brand misuse: Digital anti-counterfeit product markings and online brand protection. Traditionally, these two measures are managed separately. But there […]
ams OSRAM restructures microLED development
ams OSRAM has initiated a substantial restructuring of microLED development, with more than 500 employees affected. Remaining activities will focus on microLED technology for own automotive applications. “The industry dynamics in our LED markets have changed with cancellation of the microLED cornerstone project. We adjust our strategy accordingly and continue to strengthen investments in the […]
E Ink Spectra 6 wins Display of the Year at Display Week 2024
E Ink, pioneer and global commercial leader in ePaper technology, announced that the Spectra 6 full-colour ePaper was recognised with a Display of the Year award by the Society for Information Display. This recognition adds E Ink to a roster of innovative companies that received the award, including Apple, Samsung, BOE, 3M, and more. “Having […]
The Voice of Converting | Ilkay Özkisaoglu (Der Social CEO)
In this episode of The Voice of Converting, we talk to Ilkay Özkisaoglu, one of the leading German-speaking voices in the LinkedIn network. A conversation about B2B content creation, reach and algorithms.
"One cannot afford to not be on LinkedIn"
Özkisaoglu says: "Of course, I believe, one cannot afford to not be on LinkedIn. But there are different personalities. Some people like to show themselves in public and some people don't like to show themselves in public. One of the main reasons is FOPO, "Fear of People's Opinion", i.e. the fear of being judged by other people. Reach is achieved by the people, the employees, the boss, the C-level. LinkedIn is very generous and theoretically grants these people unlimited reach, provided they do it well."
Connecting the global workforce
According to Özkisaoglu, there are currently 22 million active members in the DACH region. When he signed up in 2008, there were one million. There's still room for improvement! Worldwide, LinkedIn has now cracked the billion mark. However, this platform also has to contend with hackers, fake accounts and dubious zero-follower profiles.
Learn more about Özkisaoglu's unique LinkedIn strategy and his personal journey towards becoming "The Social CEO" in our current episode of The Voice of Converting!
The Voice of Converting | Lena Lührmann (Consultant at Visionsalive)
In this episode of The Voice of Converting, we talk to Lena Lührmann, strategy consultant for medium-sized companies specialising in "innovation and securing the future".
Securing the future
Lührmann says: "Securing the future is actually a general term for the fact that, in my opinion, companies should know their expiry date. In other words, what threatens me, which technologies, which future regulations or political developments will influence and perhaps jeopardise my business area in the future? And that you always push this date of your own obsolescence as far away from you as possible. Securing the future is therefore actually necessary for all areas of the company: Personnel, skilled workers, business model, products, services, digitalisation, etc. Innovation is only a small part of safeguarding the future, but it is not enough to push this expiry date further away and always anticipate what could affect your company next."
Image and reality of GenZ
Another focus point of our interview: the perception and image of GenZ in the German economy. Lührmann states clearly: "SMEs have everything that GenZ needs and wants. SMEs are actually predestined to see people for what they are, to remain loyal to them, to give them security and variety. But this is simply not yet being used strategically. Conversely, GenZ also needs to understand that adaptation is not a one-way street."
1. Connecting Professionals
Networking is our bread and butter. We connect people and companies from all parts of the supply chains of the industries we serve and thus make a significant contribution to their success. We not only know our industries on a technological level, but also know what makes the people behind the machines tick and what really moves them.
2. Multi-channel communication
Print media continues to be highly relevant for our specialist audience. At the same time, more and more digital media formats are being developed, which are being introduced by providers of specialised media with very different levels of success. When it comes to our digital platforms, we always focus on the formats that really suit our target groups! In addition to the “classic” online news, these are primarily podcasts, video reports, webinars and email newsletters. For our social media activities, we rely entirely on LinkedIn, where we can reach the relevant people and target groups for our media brands in a targeted manner.
3. Global presence, special events
By travelling to trade fairs, conferences and industry events around the world, we always have our finger on the pulse of the industries we serve. We believe in the “magic” of personal contacts and cultivate these as often as possible. In addition, we offer our own face-to-face and online events that enable in-depth networking in a more intimate atmosphere. Internal and external experts who speak at our events should always offer real added value, beyond sales presentations and “empty business-speak”!
4. Fundamental Values
As a company, we stand up for democracy, human rights and freedom of the press. We want all people to be treated equally regardless of gender, sexual identity, skin colour, origin, religion and age. We are firmly opposed to racism and anti-Semitism and reject extremism of any kind.
5. Sustainability
We recognise our responsibility to do our part to curb man-made climate change and develop constructive solutions for a more sustainable and environmentally friendly future. On a journalistic level, we accompany “green” innovations in the sectors we serve with a critical distance. We reject “greenwashing”. As a company, we include sustainability aspects in all investment decisions and favour climate-neutral means of transport for business trips whenever possible.