M2N means Martin, Nina and Nadine.
Power – Commitment – Passion

Martin Hirschmann
Martin Hirschmann

I would like to see an industry that is honestly committed to a sustainable transformation.

Our editor-in-chief Martin Hirschmann has been a journalist in the converting industry and the printed electronics sector for over 10 years. Whether print, radio, podcasts or event moderation Martin feels at home in various publishing and journalistic disciplines and enjoys publishing in English at least as much as in German.

In his private life, Martin is a passionate runner: He has already completed five marathons and countless half marathons as well as various trail runs. The Nuremberg native can also often be found at the gym and in the wellness centre – and he rarely misses the home games of his Nuremberg FC! He also frequently attends medieval markets and metal festivals.

His second great passion is travelling. However, he has skilfully ignored the beach in Mallorca until now. “The destination should be a bit more unusual!” Whether hiking and trail running in Canada, adventurous weeks in Cuba or trips with his own camper van – foreign cultures, natural wonders and hidden destinations make his heart beat faster. His most recent highlight to date: his camper van tour across the Faroe Islands to Iceland (by ferry, of course). Martin: “The Ring Road in Iceland is a dream road that everyone should experience at least once!

As a specialised journalist, Martin sees himself both as an advocate for his industries and as a critical companion: “I would like to see an industry that is honestly committed to a sustainable transformation. In addition to climate protection, this also includes the preservation of our biosphere and the pursuit of a social market economy with better opportunities for advancement and a fair distribution of wealth. Change will certainly comethose who welcome it can also play an active role in shaping it,” he is convinced.

Nina Pirchmoser
Nina Pirchmoser

I look forward to discussing individual media schedules with our clients personally and providing long-term support for their advertising activities.

Nina Pirchmoser has been in the industry for over 17 years and carries Converting in her heart for a long time now. Whether at trade fairs, events or directly at the companies: the passionate networker relies on presence, personality and curiosity. Whenever it comes to advertising, Nina is your contact: together you will find the optimal strategies for multimedia presence and advertising measures individually tailored to your company.

Whether in German, English or Italian (or, if need be, withhands and feet“): (intercultural) communication and customer care are always at the forefront of Nina’s work. With her origins – 50% Bavarian Tyrolean and 50% South Italian she is not only a cross-border commuter, but also a mediator.  

“I think AI is great!” says Nina. “I hope that this technology will soon support us even better and take some of the standardized tasks off our hands.” Then there would be more time for personal contact and the interpersonal relationships that are so important to Nina – and which could never be replaced by AI.   

In her day-to-day work, Nina likes to rely on “first-hand information”, which she often finds out “exclusively” and before anyone else. New products, innovations or changes in the companies in our industry? Nina wants to know. Even if no advertising strategy is to be negotiated, she always has two open ears or asks questions herself. As our key account manager, she also enjoys looking at people, processes and machines directly on site. “I look forward to advising our customers on marketing and providing long-term support for their advertising activities!” 

Sun, water and wind are Nina’s elements in her private life. Like a migratory bird, she likes to shorten the harsh winter on the Austrian-Bavarian border, where she lives and feels at home, and head for the warmth and the sea. Brazil and the Caribbean are her personal favorite spots. Whether on the water (kitesurfing, foiling or wakeboarding) orfurther down” when exploring the underwater world: sport in harmony with nature is her motto. Anyone who knows Nina also knows that she has a big heart for animals. So she doesn’t hesitate to intervene in rescue operations on site herself or to provide help.  

Nadine Bauernfeind
Nadine Bauernfeind

I’m a firm believer in the Pareto principle pixel-pushing only comes at the very end 🙂

Since training as a media designer in 2004, Nadine Bauernfeind has worked in the print sector for various magazines and publishing houses. In addition to her core competences in the areas of typesetting, layout and design, the native of Saxony-Anhalt (and Franconian by choice) surprises her colleagues time and again with her versatility and resilience – even under the greatest deadline stress. “I’m a firm believer in the Pareto principle – pixel-pushing only comes at the very end,” Nadine emphasises.  

She continues: “I consider myself lucky to be one of those people who have a job that both motivates and fulfils with satisfaction. In my private life, I’m very much a family person and live with my partner, child and dog in a cosy Franconian village.” After working in Oberaudorf and Feuchtwangen, Nadine has found her home here. “Maybe I’m not quite Franconian enough yet. After all, I still find it fascinating that people here combine the words fly, mosquito, buzzer and snake into “Muggen” – a rather all-encompassing term!”  

Myths, monsters and the Middle Ages have always appealed to Nadine in her free time. Whether in pen & paper role-playing games or on the PC screen: Playing a bit of Diablo in between, or a multi-hour session of “The Black Eye” with her friends makes Nadine’s eyes light up.

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