TactoTek, the global leader in In-Mould Structural Electronics (IMSE), announced the appointment of Harry Andersson Bettencourt as Senior Advisor to the company. A seasoned executive with extensive international leadership experience in the consumer, automotive, pharmaceutical, and industrial markets, he will advise TactoTek on expanding its IMSE technology adoption into high-growth non-automotive sectors.
Strategic and operational expertise
Harry Andersson Bettencourt brings over three decades of strategic and operational expertise in driving exponential growth, global product development, electronics integration, and building technology partnerships. Notably, he spent nearly 14 years at Harman (a Samsung company), a global automotive and audio technology leader known for brands such as JBL, Harman Kardon, and Mark Levinson. During his tenure, he held senior leadership roles, operating directly also within the automotive market. His insight will support TactoTek’s efforts to drive technology adoption in industries such as consumer electronics, white goods, medical devices, and industrial equipment — sectors with a pull for smarter, lighter, and more sustainable electronic solutions.
He comments: “I’ve always been inspired by technologies that break boundaries and create new possibilities. TactoTek’s IMSE platform is a game-changer—not just for automotive, but for any industry that values smart, elegant, and resilient solutions. I’m excited to help bring the full potential of IMSE across a wide range of applications.”
Unique perspective and proven leadership
Jussi Harvela, CEO of TactoTek, added: “We’re thrilled to welcome Harry to our team. His unique perspective and proven leadership in both established and emerging markets will be invaluable as we accelerate our expansion. Harry’s guidance will help us connect with new customers and partners, ensuring that IMSE technology delivers real value wherever it’s needed.”
As part of his advisory role, Harry will collaborate closely with TactoTek’s executive and business development teams to refine market-entry strategies, accelerate partner engagement, and support productisation efforts tailored to the distinct requirements of each sector.