The global printing and converting industry is turning its attention to Brazil. Just days before opening, ExpoPrint & ConverFlexo Latin America 2026 is positioning itself as a key platform for investment decisions and technology trends shaping the years ahead.
Fully booked exhibition space
Taking place from 24–28 March 2026, at Expo Center Norte in São Paulo, the event is already fully booked. Across three exhibition halls, more than 450 exhibitors will showcase solutions from over 1,000 brands, with around 50,000 trade visitors expected from across the globe.
Following a record-breaking business volume of approximately BRL 1 billion at the previous edition, organisers expect the 2026 event to surpass this figure. Growth is driven by the retail sector’s recovery and ongoing investments to modernise Brazil’s industrial base.
According to Afeigraf president Jorge Maldonado, market expectations have now turned into tangible demand. The event will provide valuable insights into economic developments and emerging business opportunities.
Organisers also emphasise the strategic importance of the show: the three pavilions are set to become a comprehensive hub for innovation in the processing industries, where major deals for 2026 are expected to be initiated.
Focus on sustainability and agile production
Beyond its economic impact, the event highlights sustainability and innovation. As part of the “Printing for Good” initiative, production technologies will be used live on-site to manufacture items for charitable institutions in São Paulo.
The “Sustainability and Graphic Intelligence” congress will address key topics such as innovation, eco-innovation and ESG strategies. Additional features include a T-shirt factory and a sublimation island, showcasing agile, on-demand textile production.
The second season of the official podcast, “PRINT Live,” will also be recorded directly from the show floor.