The global converting industry is preparing for the next edition of ICE Europe, as the event further strengthens its position as the world’s leading exhibition for the conversion of flexible, web-based and sheet materials.
Taking place in Munich from 9–11 March 2027, ICE Europe, organised by RX, will once again bring together the full converting value chain, serving as a highly targeted marketplace where converters and OEMs can evaluate, compare and invest in production-critical technologies.
With over 320 exhibitors and 4,500+ visitors from across more than 50 countries in 2025, ICE Europe continues to attract a highly specialised, international audience of converters, OEMs and decision-makers actively seeking new technologies, partners and solutions.
A focused platform for a specialised industry
ICE Europe is recognised as the most comprehensive and dedicated event for the converting sector, offering direct access to buyers with clear business intent. From packaging and plastics to automotive, electronics and medical applications, the event serves a wide range of industries where material conversion plays a critical role.
“ICE Europe has a long-standing reputation as a highly specialised and focused industry platform. For 2027, we are building on that foundation by strengthening how the industry connects, explores innovation and collaborates, both onsite and throughout the year,” said Charlotte Leitner, Exhibition Manager for ICE Europe, on behalf of RX.
New features for 2027: reflecting industry evolution
ICE Europe 2027 introduces a series of new and enhanced features designed to reflect the evolving needs of the converting industry and create more opportunities for engagement on the show floor:
New: Raw Materials Showcase & Pavilion. A dedicated zone connecting suppliers of paper, film, foil, plastics, inks and adhesives with converters and technology providers.
New: Expanded Scope for Corrugated and Folding Carton Converting. Showcasing technologies and solutions that support growing demand across corrugated and folding carton applications.
New: ICE Cube. A live content studio hosting interviews, podcasts and expert discussions, capturing and sharing insights from across the converting industry
New: RFID Tag Converters Segment. Highlighting growth in smart packaging, printed electronics, and next-generation RFID applications
New: Smart & Sustainable Trail. A self-guided route showcasing solutions for resource efficiency and more sustainable converting
New: Award Trail. A curated route guiding visitors to shortlisted innovations from the prestigious ICE Awards, one of the most recognised highlights of the show
New: ICE Interview Booth. An on-site media hub for interviews, content creation and industry insights.
These additions build on ICE Europe’s established role as both a marketplace and a platform for knowledge exchange and industry progression.
“Our focus is on understanding what the industry really needs and translating that into a more relevant, more targeted event experience,” said Rebecca Moorcroft, Product Marketing Manager for ICE Europe. “ICE Europe is already a strong platform, and our role is to ensure it continues to deliver meaningful business outcomes for the people who attend.”
Join the global converting community
Whether you’re looking to meet new suppliers, explore the latest innovations or present your solutions to a highly targeted audience, ICE Europe 2027 provides a focused environment for meaningful business and long-term partnerships.