Establishing new contacts, strengthening existing partnerships and discovering current industry trends: With these goals in mind, Jan-Henning Röseler, Business Development Manager and converting expert at KOCH Robot Systems, visited this year’s K trade fair in Düsseldorf – the international meeting place for the plastics and rubber industry.
The focus was on numerous discussions with customers to exchange information about current projects, discuss new developments or simply get back in touch personally. And this personal exchange was worthwhile in many ways – because at the stand of a long-standing partner, Jan-Henning Röseler came into contact with Phini Wang, an experienced industry professional who has been working for over ten years as a representative of one of KOCH’s long-standing partner companies in the converting industry in China.
The discussions took place on an equal footing from the outset, and it quickly became apparent that both sides were thinking along the same lines and that there was great potential for closer cooperation. “Sometimes you just meet the right people at the right time – and at the K trade fair, it clicked immediately,” says Jan-Henning Röseler enthusiastically.
New partnership with vision: Phini Wang represents KOCH in China
The initial contact at the trade fair quickly led to concrete cooperation: in the same week after the K trade fair, Phini Wang was already visiting KOCH in Dernbach to get to know the team and gain a deeper insight into the company’s work. This speed shows that both sides knew immediately that the chemistry was right.
With his company JW Extrusion Winding Film Technology, Phini Wang will act as the regional representative for China, building bridges between KOCH Robot Systems and the Chinese converting industry. The aim of the collaboration is to strengthen KOCH’s presence in the Chinese market and support local customers with innovative automation solutions.
“In the converting sector in particular, it is crucial to really speak our customers’ language – both technically and culturally,” emphasises Jan-Henning Röseler. “With Phini Wang, we are not only gaining an experienced market expert, but also someone who builds bridges – linguistically, professionally and personally.”
Focus on China – a market with great automation potential
China is now one of the largest and fastest-growing markets for industrial automation worldwide. Studies show that demand for automation solutions there has been rising steadily for years, with annual growth rates of around 8 to 10 percent.
The reason: Chinese companies are also increasingly facing the challenge of finding qualified specialists.
Automation is therefore no longer a luxury, but the logical response to rising production requirements – especially in the converting sector, where efficiency, precision and flexibility are crucial. “We see enormous potential in the Chinese converting market in particular. The demand for efficient, flexible solutions is growing rapidly – and this is exactly where we can score with our experience and our modular system solutions,” explains Jan-Henning Röseler.
Strong solutions, clear advantages – the KOCH Big Five
With his many years of experience in the field of slitter rewinders and extrusion, Phini Wang brings valuable expertise and a strong network to the partnership. KOCH Robot Systems, in turn, wants to convince its customers and partners in the Chinese converting industry of the benefits of the KOCH Big Five – five standardised, combinable automation modules that can be individually adapted to any production process: unloading, labelling, packaging, palletising and load securing.
These modules form the core of many KOCH solutions and enable a wide variety of production processes to be designed efficiently, economically and with a view to the future. With their modular system architecture, both simple and complex processes can be mapped – a clear competitive advantage for companies that focus on quality and productivity.
For the converting sector in China in particular, this combination opens up new opportunities to optimise production processes in a targeted manner and increase the level of automation step by step. “Phini Wang is the perfect “connector” for us – he knows the market, the people and the machines. Together, we can really make a difference in China,” says Jan-Henning Röseler with a wink.
Stronger together – globally networked
With its new regional representation in China, KOCH Robotersysteme is further expanding its international sales network. The company has been working successfully with external partners in Austria, Turkey, Poland and Germany for many years – these partners primarily serve the food, chemical, packaging and pharmaceutical industries. With Phini Wang as its representative for the converting sector in China, KOCH is now specifically adding a specialist for this market to its network. “Phini Wang is the perfect addition to our global network,” says Jan-Henning Röseler. “He understands the dynamics of the Chinese market – and knows what really matters in the converting sector. Together, we will provide exciting impetus there.”