Tesa, international manufacturer of innovative adhesive tapes and self-adhesive product solutions, and renowned wallpaper factory Rasch are deepening their strategic partnership and jointly launching a collection of self-adhesive textured wallpapers. The products combine tesa’s strong adhesive power with Rasch’s proven wallpaper quality and stand out with unique patterns and embossings. DIY enthusiasts and hobby decorators can transform boring walls into stylish eye-catchers in no time – without paste, tools, or much effort. The new collection will be available in stores from March 2025.
Strategic expansion of product portfolio
The new wallpaper collection is aimed at anyone who wants to redesign their walls spontaneously and flexibly. The collection offers a simple, clean, and above all quick solution, especially for comfort-conscious customers who have not dared to try wallpapering before.
For both partners, the cooperation is a strategic step to expand the existing portfolio with an innovative new product. “Through the partnership with Rasch, we can further advance our brand in the decorative DIY project sector. Our innovative adhesive technology enables us to offer aesthetically pleasing and high-quality products that quickly and efficiently transform our customers’ living environment. In Rasch, we have found the ideal partner who shares our high standards for quality and innovation to jointly develop the best possible customer solutions,” says Dr Andreas Mack, Consumer Board Member at tesa.
“With this self-adhesive wallpaper, we are utilising the full strength of the Rasch brand and the capabilities of tesa adhesive technology to offer consumers a surprisingly simple and clever solution for wall design,” reports Dr Frederik Rasch, Managing Director of Tapetenfabrik Gebr. Rasch GmbH. “The market launch is a milestone made possible by the close collaboration and commitment of all involved. We look forward to revolutionising the wallpaper world.”
Large collection available at market launch
The initial collection that the partners will bring to market includes 40 designs, featuring exotic, floral, and geometric patterns as well as textures like stone and wood. Additional motifs and designs are in planning. The official market launch for the starter collection is planned for March 2025. Rasch will handle distribution and gradually supply all major specialty retail chains as well as selected digital channels. The tesa Rasch innovation will be presented to a broader trade audience for the first time at “Ambiente” in February 2025 in Frankfurt am Main.