Zecher GmbH, a world-leading manufacturer of anilox rollers, can look back on a successful year in 2024. Despite ongoing global challenges posed by geopolitical tensions, economic crises and volatile markets, the company has achieved above-average success. In particular, the export business and strategic internationalisation have proven to be key success factors.
Strong export business ensures company growth
One of the main drivers of this success has been the company’s continuous expansion into international markets. Targeted investment in sales partnerships and market development has enabled Zecher to further expand its export share. The company has seen particularly strong growth in Latin America, Asia and Africa. Closer collaboration with local partners and excellent customer care have helped to sustainably strengthen its market presence.
Internationalisation as a strategic guideline
Zecher GmbH is increasingly focusing on internationalisation in order to successfully position itself in the global competition in the long term. In addition to opening up new markets, the company has invested in innovative technologies and production processes in order to meet the increasing demands of international customers. “Our goal is to be recognised worldwide as a reliable partner for the highest quality and precision. In this regard, internationalisation is the decisive factor for success,” explains Thomas Reinking, Head of Sales at Zecher GmbH.
Challenges in uncertain times
The current geopolitical situation and economic uncertainties are presenting many companies with major challenges. Supply chain problems, rising raw material prices and volatile markets have also required a high degree of flexibility and innovation from Zecher. Nevertheless, the company managed to consolidate its position through forward-looking planning and strategic foresight.
Outlook for 2025
In 2025, Zecher GmbH will continue to focus on the international market and further expand its export strategy. Growth is to be further driven by investing in sustainable and optimised production methods, digital innovations and even closer customer retention.
“2024 has shown us that, with the right strategy and a strong team, we can be successful even in challenging times. We are optimistic about the future and will continue to consistently pursue our international expansion course,” concludes Thomas Reinking.