Everyone likes to think they’re getting a bargain, and while we’re all aware that it is unlikely we’re going to get something for nothing, packaging that is incentivised can sweeten a purchase. On-pack incentivising is tied in with loyalty marketing and can take many forms, including reduced subscription deals run by publishers and membership programmes […]
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LOPEC 2025 is in the books. With 2,400 trade visitors and around 170 exhibitors from 29 countries, the positive numbers from 2024 were confirmed. After a record-setting first exhibition day on 26 February, LOPEC, as in previous years, was affected by a large strike at the German airports on the second day – a “tradition” […]
LOPEC 2024 is history. With 176 exhibiting companies and 2400 visitors from 48 countries, the tradeshow has almost outgrown the well-established setting of ICM Hall B.0 at Messe Munich. A further expansion is on the horizon. Not even the large-scale strike of the German railway personnel prevented LOPEC from reaching new heights in terms of […]