Creative flair, the use of eye-catching graphics, coating and various embellishments are essential for items bought on impulse, such as candy and confectionery but also cosmetics and other treat items. Brand owners, colour psychologists, marketers and focus groups know that purchasers of life’s little luxuries often make a selection on how the labelling and packaging […]
Read more »
LOPEC 2025 is in the books. With 2,400 trade visitors and around 170 exhibitors from 29 countries, the positive numbers from 2024 were confirmed. After a record-setting first exhibition day on 26 February, LOPEC, as in previous years, was affected by a large strike at the German airports on the second day – a “tradition” […]
LOPEC 2024 is history. With 176 exhibiting companies and 2400 visitors from 48 countries, the tradeshow has almost outgrown the well-established setting of ICM Hall B.0 at Messe Munich. A further expansion is on the horizon. Not even the large-scale strike of the German railway personnel prevented LOPEC from reaching new heights in terms of […]