In this episode, we sit down with Charlotte Leitner, Event Lead for ICE Europe, and Rebecca Moorcroft, Product Marketing Manager at RX Global, to discuss the future of the world’s leading trade fairs for the converting industry.
Our guests share insights into the strategic evolution of ICE Europe and explain how the event is becoming a continuous platform for industry dialogue, innovation, knowledge sharing, and business networking.
Topics Covered
- Why ICE Europe aims to be more than a three-day event
- The growing importance of year-round community engagement
- How exhibitor and visitor feedback is shaping the future of the show
- The launch of the new Raw Materials Pavilion
- The role of partnerships in driving innovation and industry relevance
- The future development of the ICE Awards
- Introducing the new interactive content format: the ICE Cube
- Sustainability, battery technologies, and flexible electronics as growth areas
- What to expect from ICE Europe 2027
Featured Guests
Charlotte Leitner
Event Lead, ICE Europe
Rebecca Moorcroft
Product Marketing Manager, RX Global
Key Takeaways
✓ ICE Europe is expanding beyond the traditional trade fair model to become a year-round industry platform.
✓ Raw materials and material innovation will play a much more prominent role in future editions.
✓ New formats such as the ICE Cube will encourage dialogue, interaction, and knowledge exchange directly on the exhibition floor.
✓ Strategic partnerships and co-creation are becoming essential elements of the event’s development.
✓ The ICE Awards will provide greater visibility for innovation across the converting industry.