Thomas Othax, CEO PACKITOO


BOBST partners with and invests in PACKITOO, a specialist in digital solutions in the packaging industry

BOBST, one of the world’s leading suppliers of equipment and services for packaging and label manufacturers, has entered into a strategic partnership with PACKITOO, a French company developing digital solutions in the packaging industry. PACKITOO’s HIPE is a web-based sales tool tailored for the packaging industry, automating quotations, managing packaging projects, and supporting web-to-pack e-shops for printers and converters.

This partnership aligns with BOBST’s strategy to digitalise and connect the entire packaging value chain, from brand owners to converters and equipment suppliers. It will allow BOBST to provide printers and converters with a tailored solution, streamlining their sales cycles, reducing costs, and boosting revenues. PACKITOO will also benefit from BOBST’s global presence, expertise, and network, enabling it to reach new markets and customers.

Tackling the key challenges for converters

HIPE is a new software application that tackles key challenges for converters in a market seeking more customisation, smaller orders, and quicker delivery. It offers a personalised digital sales process to businesses, allowing converters to quote jobs rapidly and accurately to clients, considering all cost factors, like machine types used. At the same time, they can connect to pre-press applications from leading software providers such as ESKO with whom a strategic collaboration brings real value to converters well integrated among various web platforms. HIPE also allows the deployment of a web-to-pack website with instant and automated quotations, generating more orders with minimal effort.

“This is a strategic move that reinforces our vision of a digital future for the packaging industry, where data and software play a key role in enhancing productivity, efficiency, and sustainability. PACKITOO’s software is a perfect fit for our industry vision, brings a new way of collaboration, and provides a valuable solution for our customers to automate and optimise their sales processes. We look forward to working together with PACKITOO’s talented team to further develop and scale their software and offer it to our global customer base,” said Jean-Pascal Bobst, CEO of BOBST.

Leveraging BOBST’s resources

“We are thrilled to join forces with BOBST, a world leader in the packaging industry and a trusted partner for converters,” said Thomas Othax, CEO of PACKITOO. “This partnership and investment are a great opportunity for us to leverage BOBST’s resources, knowledge, and network to grow our business and reach new markets. We share BOBST’s vision of a digital transformation of the packaging industry, where software and data are key drivers of innovation and value creation. We are confident that our software will bring significant benefits to printers and converters, and the packaging industry as a whole.

Caption: Thomas Othax, CEO of PACKITOO

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