Wine labels from Beontag

© Beontag

Beontag to spotlight Smart Tag innovations at Labelexpo Europe

Global business enabler Beontag, one of the world’s largest manufacturers of pressure-sensitive labelling materials and smart tags such as RFID, NFC, and Bluetooth, is set to exhibit its expansive portfolio at the upcoming LabelExpo Europe 2025. Taking place at the Fira Gran Via in Barcelona from 16-19 September, LabelExpo Europe is the world’s largest event for the label and package printing industry. Visitors can find Beontag at Booth 3B101, where the team will showcase itself as a trusted partner for adhesives, as well as its deep experience and future-focused innovations in customised digital solutions.

Self-adhesive materials

On its label materials side, Beontag will highlight a robust range of self-adhesive materials, including hot melt solutions across all facestocks, acrylic adhesives, PET liners, and specialised materials for tickets and tags. Visitors to Beontag at the conference can explore versatile solutions for fast, reliable applications across a wide range of labelling demands, including:

  • Wash-Off Labels: The newly launched line that enables easier recycling with no chemicals or hot water, supporting circular packaging systems
  • ScandArtisan: Elegant and high-performing textured substrates crafted for premium glass applications such as wine, spirits and jams.

Broad IoT portfolio

Beontag’s leadership in versatile digital transformation solutions will be highlighted by presenting a broad IoT portfolio featuring over 80 standard RFID products and 2,000+ customised solutions. The highlights of LabelExpo Europe will include:

  • Carrier eWave: Microwave-compliant and washable RFID tags designed for reusable packaging systems
  • ECO LineECO Tags: Recyclable, paper-based RFID tags with reduced carbon footprint
  • RFID Smart labels: Product lines such as Falcon, Pacer, Swift, and Setter are suitable for tracking, authentication, and consumer engagement

At LabelExpo Europe, Beontag will also contribute to thought leadership programming during AWA’s Label & Release Liner Seminar 2025, a parallel event taking place on 15 September. Speakers at this programme will include Cedric Le Labousse, Beontag’s EMEA General Manager for EMEA, outlining smart labelling as a bridge between physical and digital worlds. Meanwhile, Niels Schou, Europe General Manager, will join a roundtable panel on the future of pressure-sensitive labelling and liner trends.

A cornerstone event

Commenting on the event, Beontag CEO Alejandro Quiroz Centeno said: “LabelExpo Europe is a cornerstone event for Beontag, and we are proud to return with a comprehensive offering that reflects our growth, innovation, and close partnership with customers across Europe. Whether it is reliable materials or intelligent labels, we aim to lead with purpose, demonstrating our commitment to sustainability, performance, and customer focus.”

Beontag

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