E Ink, the originator, pioneer, and global commercial leader in ePaper technology, showcased its portfolio of E Ink Spectra 6 full-colour ePaper retail signage at several partner booths during NRF 2025, “Retail’s Biggest Show” in New York City from 12-14 January.
“Following last year’s Spectra 6 recognition as Display of the Year, we are building on that momentum at this year’s NRF event by showcasing a large portfolio of displays across our larger network of partners,” said Dr F.Y. Gan, President of E Ink. “Spectra 6, with its enhanced colour spectrum and advanced imaging algorithm, not only revolutionises digital signage but also aligns with our sustainability goals. Spectra 6 empowers retailers and advertisers to deliver captivating content while minimizing environmental impact.”
Building upon prior generations
E Ink Spectra 6 builds upon the prior generations of the Spectra platform and has been engineered to provide a truly print quality replacement for any paper sign and features an enhanced colour spectrum and an advanced colour imaging algorithm to improve marketing and advertising performance. E Ink Spectra 6 enables customers to utilise a full-colour display with low power consumption for indoor digital signage, serving as a replacement for paper signs or light-emitting displays.
It is geared for in-store advertising, indoor signage, and as a digital replacement for traditional paper signage. The display features a 60,000-colour gamut and a contrast ratio of up to 30:1. As this is a reflective display, it has a nearly 180-degree viewing angle and is easy to read in bright light. As with all E Ink displays, E Ink Spectra only uses power to update an image and not to maintain it, making this a very low-power solution for retailers.
E Ink examined the environmental impact of various display technologies: paper, LCD screens, and ePaper displays. Using a model of 10-inch displays with 30 million units deployed, ePaper displays emerge as the sustainable option. Compared to LCD screens, an E Ink ePaper display is approximately 12,000 times more efficient in terms of kilograms of CO2 emissions. When compared to traditional paper, ePaper displays are 60,000 times more efficient. These findings underscore the immense sustainability benefits of low-power E Ink displays. Retailers and advertisers can seamlessly achieve their environmental goals while delivering timely updates to their audiences.
Visually striking and energy-efficient displays
“As we continue to innovate, we’re proud to offer solutions that empower businesses with visually striking and energy-efficient displays,” said Dr F.Y. Gan. “We are proud to lead the charge in creating display technologies that are as sustainable as they are groundbreaking. Our larger corporate sustainability mission of achieving Net Zero by 2040 and RE100 by 2030 are not just goals; they are integral to our mission of transforming the way the world displays information.”