Consumer shopping habits are not fixed: they change over time according to product availability, convenience and whether or not the product is relevant or affordable. Consumer purchasing patterns are also influenced by peer pressure, social and other forms of media, environmental concerns or by fresher-looking competitive rival products. All of these reasons may drive customers […]
Read more »Thinner, lighter, more sustainable: Printed electronics has long since left the laboratory and is redefining mass markets from mobility to healthcare. Anyone who wants to know which machines are increasing efficiency today and which trends will dominate business models tomorrow should make sure to visit Munich at the end of February. A look at the […]
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All images (c) Martin Hirschmann
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