© LG Display

LG Display unveils automotive display solutions optimised for SDVs at CES 2024

LG Display, a world-leading innovator of display technologies, unveils its next-generation automotive display solutions at the world’s largest IT and home appliance exhibition, CES 2024, held in Las Vegas in January 2024. Under the theme of ‘Shaping the future of mobility space,’ LG Display presents its innovative automotive technologies for global automakers and auto parts companies in Las Vegas Convention Center (LVCC) to further accelerate its order-based business for automotive display solutions optimised for Software-Defined Vehicles (SDVs).

Smartphones on wheels

Also known as ‘smartphones on wheels,’ SDVs are associated with ‘screenification,’ a concept that refers to the increase in the number of automotive displays within a vehicle as various vehicle control and infotainment features continue to advance. LG Display showcases various large-sized automotive display solutions that completely cover the vehicle’s dashboard, leveraging differentiated technologies such as P-OLED, Advanced Thin OLED (ATO), and LTPS (Low-Temperature Polycrystalline Silicon) LCD.

The ultra-high-resolution P-OLED features a flexible plastic substrate for a lightweight and flexible panel. ATO, on the other hand, utilises glass substrates to offer the core strength of automotive OLED at a more competitive price point. In addition, LTPS LCD is a high-performance panel that enables larger and higher-resolution displays compared to existing LCDs. LG Display will also introduce its safety enhancement solution, ‘Switchable Privacy Mode (SPM),’ which automatically adjusts the display’s viewing angle away from the driver’s line of sight to keep their eyes focused on the road. When active, content such as movies or games being displayed on the front passenger’s side is diverted away from the driver’s side so that only the passenger can watch it.

Maximising space efficiency

Furthermore, the company will also present solutions that offer new driving experiences while maximising space efficiency within the limited confines of a vehicle, such as Slidable and Foldable OLEDs installed in the back of seats that can be hidden away or extended for use on demand. “We will continue to strengthen our global leadership with our latest optimal automotive display solutions for the next generation of mobility,” said Byeong-koo Kim, Senior Vice President and Head of Auto Business Group at LG Display.


Caption: A car interior concept with displays from LG Display

Did you like the content? Share now:

Support us

Support independent and dedicated journalism!

We do not believe in paywalls. Our mission is to serve our industries with up-to-date, independently researched information on the topics that really matter to our community. As a start-up company, M2N Media GmbH comprises of a small team of dedicated people with decades of experience in our industries. If you like what we have to offer, please consider a recurring financial contribution!

We want to grow and become even better at what we do. You can help us in writing our success story! Join the M2N Supporters Club!

Support now via PayPal

Our top supporters will receive all print issues for free! Thank you for your contribution!

To top