“The results of our business climate survey show that the printed electronics industry remains on track, even though the conditions are challenging. We see a mixed but overall stable and positive picture. Companies are acting cautiously, investing specifically in research and development, and retaining their employees. Despite the turbulent situation caused by wars and US tariff policy, the industry is looking ahead,” says Dr Klaus Hecker, Managing Director of the OE-A, commenting on the results of the latest business climate survey.
Different trends revealed
The biannual survey is conducted by the OE-A, an international working group within the VDMA. The survey reveals different trends: while just under 60 percent of companies anticipate industry growth this year, this figure was significantly higher at 77 percent in the previous survey in spring. The industry expects sales growth of 7 percent for 2025, which is a slight decline compared to the previous survey in February 2025 (9 percent). Expectations for order intake are also lower than in the spring survey.
“The current survey results highlight pressure to adjust, investments in production are only being increased very cautiously, with 54 percent of companies stating that they are scaling back their investments in production. The consequences of the geopolitical situation and the crisis in the automotive industry are also reflected in the results,” explains Hecker.
Sales growth of 14 percent for 2026
For 2026 the industry has more positive expectations, with a sales forecast of +14 percent, which has even increased slightly compared to the beginning of the year. Further encouraging signs include improved employment prospects. 30 percent of companies plan to increase their workforce in the coming months — up from 10 percent in February. The remaining 70 per cent expect stable employee numbers. Research and development is also developing positively: 74 percent of the companies surveyed want to further expand their R&D activities, which is a significant increase compared to the last survey.
Industry remains cautious – slight recovery visible compared to February
Despite navigating a challenging market environment, there are indications that 2026 will bring a more positive outlook. A trend reversal is particularly evident in employment and research. “This clear commitment to innovation underscores our industry’s determination to strengthen competitiveness and adapt to changing market conditions,” says Klaus Hecker. “By investing specifically in research and development, companies are setting the course for further product innovation and long-term growth. This innovative strength will be on impressive display at productronica next month and at LOPEC 2026.”