OLEDWorks, a global leader in high-performance organic light-emitting diode (OLED) lighting technology, supplies the OLED lighting panels featured in the digital OLED rear combination lamps of the all-new Audi Q3.
Unveiled by Audi in June 2025, the third-generation Q3 introduces a new era of personalisation and intelligent lighting. For the first time in the Q3 lineup, customers can opt for digital OLED taillights powered by OLEDWorks’ Atala Digital panels, bringing customisable light signatures and enhanced vehicle-to-everything (V2X) communication to the compact SUV segment.
Supporting Audi’s lighting vision for the Q3
“It’s wonderful to support Audi’s lighting vision for the Q3 with our Atala OLED technology,” said David DeJoy, CEO of OLEDWorks. “Our OLED panels deliver perfectly even illumination that aligns with Audi’s design philosophy while advancing intelligent vehicle lighting and communication.”
Audi Q3 lighting innovation highlights:
- Six digital OLED panels with 36 segments: The rear lighting system features six OLED panels, each with individually controllable segments, enabling up to four distinct digital light signatures.
- Customisable coming/leaving home scenarios: Drivers can personalise front and rear lighting animations via Audi’s MMI system, enhancing the emotional connection between driver and vehicle.
- Integrated LED light strip: A continuous LED strip complements the OLED panels, creating a seamless and modern rear lighting aesthetic.
- Smart safety features: Proximity detection and V2X communication capabilities allow the taillights to respond to nearby vehicles and display dynamic hazard warnings, improving road safety.
Evolution of intelligent automotive lighting
“The integration of Atala Digital OLED technology into the Audi Q3’s taillights marks another step forward in the evolution of intelligent automotive lighting,” added Wolfgang Görgen, Managing Director at OLEDWorks GmbH. “We are excited to contribute to Audi’s continued leadership in lighting design and innovation.”