OLEDWorks, a leading global manufacturer of automotive qualified organic light emitting diode (OLED) technology, has been selected as a finalist for the prestigious 2025 Automotive News PACE Awards programme. An independent panel of judges selected its innovation, titled, “World Premiere of Second-Generation Digital OLED Technology in the New Audi Q6 e-tron,“ indicating the significant potential that this technology has for shaping the future of the automotive lighting industry.
Second-generation digital OLED panels, produced under the Atala brand by OLEDWorks, were among the only 25 products named as Automotive News PACE Award finalists. The OLED 2.0 panels are featured in the recently launched Audi Q6 e-tron, marking a tenfold expansion from six to 60 high-contrast segments per panel since the first generation. With 360 software-controlled individually addressable segments, digital OLED 2.0 panels offer exceptional communication capability for improved road safety. Through design of the light, not the lens, Atala OLED technology enables full customisation to meet both carmakers’ design intentions and drivers’ desire for personalisation.
“Inherent beauty of digital OLEDs”
“OLEDWorks is honoured to be among the esteemed list of finalists for the 2025 Automotive News PACE Awards,” shared CEO David DeJoy. “It’s an incredible opportunity to highlight the inherent beauty of digital OLEDs for rear combination lamps, and how they are transforming automotive lighting from basic illumination to a state-of-the-art design experience that enhances functionality, aesthetics, and safety. Audi’s vision and their close collaboration has been essential to the evolution of digital OLED 2.0 technology and the reimagining of what’s possible in lighting design.”
Winners will be announced at the Automotive News PACE Gala Ceremony in April 2025, to be hosted in Detroit, Michigan. This event will honour the best and brightest in automotive innovation, celebrating those who are setting new standards and ushering in the future of the industry.