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TactoTek adds Ex-Mercedes technology leader Hubert Bieder as advisor

Global smart surface technology leader TactoTek has engaged Hubert Bieder as a strategic advisor. Bieder, formerly the Manager of Smart Materials at Mercedes-Benz AG, will actively participate in guiding TactoTek research and development activities for high-value use cases and streamlining the path from proof-of-concept to serial production for in-mold structural electronics (IMSE) solutions. He brings years of experience in identifying and qualifying new technologies like IMSE into Mercedes and enabling joint innovation with multiple parties.

In over 35 years in automotive research and development roles, Bieder has been a hands-on innovator who has a thorough understanding of how to overcome impediments to new technology adoption. “Inertia, a bias toward legacy technologies, is prevalent. However, the many benefits of IMSE solutions, including reducing packaging depth, eliminating sub-assemblies, and improving lighting efficiency by reducing production cost in parts that also have much lower greenhouse gas footprints, are too valuable to pass by.”

Aligning with high-value market needs

Bieder will work with TactoTek both in its Oulu, Finland, headquarters and in the company’s innovation hub in Munich, Germany.

“TactoTek has been fortunate to have our IMSE technology pushed very hard by many OEMs,” noted Jussi Harvela, TactoTek’s CEO. “That focuses our innovation and makes IMSE technology easier to adopt by our licensees and their customers, OEMs. We are very pleased to have Mr. Bieder now bringing his insights and drive as an advisor, a role in which his deep knowledge of IMSE technology and how to best align it with high-value market needs will benefit all IMSE solutions.”

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