As of 1 July, Marcel Perrevort (46) has been appointed Chief Sales Officer of the Reifenhäuser Group. He succeeds Ulrich Reifenhäuser, who had been in this position for more than 25 years. With this decision, the family-owned machinery and plant manufacturer is consistently continuing the already initiated generational transition in its management structure.
“I am very much looking forward to my new role as CSO and the associated task of strengthening our leading position in the market. One focus will certainly be the further expansion of our international sales and service units, which will enable us to become even more customer-centric in the market,” says Perrevort.
More than 10 years at Reifenhäuser
Perrevort has held various sales and management positions within the Reifenhäuser Group for over ten years – most recently as Managing Director of Reifenhäuser Blown Film. In his new role as CSO, he is primarily responsible for the Group’s sales and service strategy and its alignment with the activities of the business units.
Ulrich Reifenhäuser says: “I have been working with Marcel Perrevort for many years now. He knows our business like the back of his hand. Knowing that I am passing the position on to a competent person makes it very easy for me.”
Ulrich Reifenhäuser will continue his work in associations and committees within the plastics industry and will remain at the disposal of the Reifenhäuser Group as a representative and consultant with adjusted work hours.
Change in the management of Reifenhäuser Blown Film
Furthermore, and also with effect from 1 July, Eugen Friedel (42) is leading the business of Reifenhäuser Blown Film as the new part of the dual management team alongside Dr. Andreas Neuss. Friedel succeeds Marcel Perrevort, who has moved to the Reifenhäuser Group holding company as Chief Sales Officer.
Friedel, who has a degree in business administration, has held various sales positions at Reifenhäuser Blown Film for over 25 years – most recently as Sales Director. In addition to focusing on sales, he is also responsible for product management and purchasing within the dual management team.
Ideally qualified
“Thanks to his many years in sales, Eugen Friedel knows the challenges and expectations of our customers very well. He therefore has the best qualifications for the new management position,” says Bernd Reifenhäuser, CEO of the Reifenhäuser Group
Friedel says: “I have always enjoyed working in sales and am delighted that I can now contribute my experience gained during this time to the overall strategic development of Reifenhäuser Blown Film.”
Caption: Marcel Perrevort