E Ink, a pioneer and leading global developer of ePaper technology, announced that the latest concept vehicle with BMW—the fifth milestone in the companies’ ongoing collaboration to advance dynamic automotive surfaces—will be on public display at BMW Welt in Munich through September 2026. The BMW iX3 Flow Concept, created in collaboration with the theatrical release of Spider-Man: Brand New Day, leverages E Ink Prism technology to transform the vehicle exterior into a programmable, paint-like digital surface.
The concept car uses E Ink Prism to animate graphics inspired by the iconic superhero, demonstrating how digital surfaces can transform a vehicle into an immersive storytelling medium. The exterior transitions from a solid red finish into a sequence of animations, including web-inspired imagery, the film title and partner branding. The approximately 10-second animation sequence was designed to mirror the movement and energy of the film and showcases the versatility of E Ink’s low-power digital surface technology.
Multi-year collaboration
This represents the latest development in a multi-year collaboration between E Ink and BMW that redefines what’s possible in vehicle design. It all began at CES 2022 with the world’s first-ever color-changing car, the iX Flow Featuring E Ink and has since expanded the design possibilities with each release, including the full-colour BMW i Vision Dee, the artistic BMW i5 Flow NOSTOKANA and the series-ready BMW iX3 Flow edition with an 8-animation E Ink Prism hood. Each car has built on the last to introduce new capabilities in color, animation and creative expression.
“BMW has been a tremendous partner in exploring the creative potential of E Ink,” said Pete Valianatos, President & Managing Director at E Ink Netherlands BV. “Each concept we’ve created together has challenged us to push the technology further, and this latest vehicle demonstrates how programmable surfaces can become a powerful medium for creativity, storytelling and emotional connection.”
Electrophoretic technology
E Ink’s electrophoretic technology, best known for powering ePaper displays, uses millions of microcapsules containing charged particles that respond to electrical signals. Because the technology requires power only when changing an image or animation, it enables dynamic, ultra-low-power surfaces that combine digital functionality with the appearance of traditional materials. Through its ongoing collaboration with BMW, E Ink continues to demonstrate how these intelligent surfaces can unlock new possibilities for automotive design and personalisation.
Created exclusively to promote the theatrical release of Spider-Man: Brand New Day, the BMW iX3 Flow Concept is not intended for series production. This vehicle will be on display at BMW Welt in Munich through September 2026 as part of a special installation and is a celebration of the design partnership between E Ink and BMW.